Online Shopify Sales & Marketing Analytics

A Shopify merchant was scaling spend without a trustworthy view of what actually drove profit. They faced:

• Unclear Marketing Effectiveness: Hard to attribute sales to channels and campaigns with confidence.
• Conversion Leakage: Drop-offs in the funnel were visible too late—or not at all.
• Cart Abandonment: Checkout friction cost sales without a clear diagnosis.
• Retention Blind Spots: Lifetime value and repeat behavior weren't guiding spend.
• Scattered Data: Shopify, analytics, and ad platforms never reconciled into one daily picture.
• Product Mix Uncertainty: Revenue leaders weren't always the profit leaders.

We delivered a unified sales and marketing analytics system:

1. Multi-Source Integration: Automated pulls from Shopify, Google Analytics, and major ad platforms.
2. Centralized Warehouse: Modeled conversion, AOV, CAC, LTV, and channel ROI in Azure Fabric.
3. Sales & Marketing Dashboards: Built Power BI views for funnel health, campaign performance, segments, and product profitability.
4. Funnel Diagnostics: Surfaced drop-off points so the team fixed the highest-friction steps first.
5. Customer Segmentation: Implemented RFM-style segments and LTV views for retention campaigns.
6. Attribution Visibility: Compared first-touch, last-touch, and multi-touch views so budget decisions got sharper.

After go-live, the merchant delivered:

• Clearer ROI tracking with nightly reports leadership actually used.
• Faster growth decisions because channel and product performance stopped living in silos.
• Higher conversion focus from fixing the highest-impact funnel leaks.
• Smarter ad allocation toward campaigns that earned, not just spent.
• Stronger retention targeting for high-value customer segments.